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Coffee Subscription Proposal
From Our Table
To Yours
A subscription service for The Rooted Table Café — Fort Payne, Alabama
Prepared by Johnny Bercegeay  ·  2026
The Opportunity
Your coffee already has fans.
Now let them subscribe.
11K
Facebook followers
already love the brand
4
Handcrafted roasts
ready to ship
Made to
Order
Every bag roasted fresh —
perfect for subscriptions
Subscriptions create predictable recurring revenue — customers who love your coffee get it automatically delivered, and the business grows beyond the four walls of the café.
Your Options
Four paths to a coffee subscription
A
Wix App Add-On
Add a subscription plugin to your existing Wix site
~$30–50/mo
B
Standalone Page
Custom page + Stripe, linked from your Wix site
~$0/mo hosting
C
Shopify Migration
Move store to Shopify with built-in subscription tools
~$50–80/mo
D
Full Custom Build
Complete new website built and hosted by Johnny
Monthly retainer
A
Option A

Wix App
Add-On

Install a subscription plugin on top of your existing Wix store.

Cost
~$30–50/month + transaction %
Time to Launch
1–2 weeks
✓ What Works
No disruption — keep your existing site
Fastest path to launch
Jennifer manages everything in Wix
✗ Watch-Outs
Wix apps are limited in customization
Subscription UX can feel generic / off-brand
Ongoing app cost regardless of sales volume
Dependent on Wix's platform decisions
Best if Jennifer wants to move fast with minimal change.
B
Option B

Standalone
Subscription Page

A custom-built page (like our demo) hosted separately, linked from Wix.

Cost
One-time build fee + ~$0–10/mo hosting
Time to Launch
1–2 weeks
✓ What Works
Full brand control — looks exactly like the demo
Stripe handles payments (low 2.9% + 30¢)
No ongoing platform fees
Wix stays untouched — zero risk
✗ Watch-Outs
Two systems to maintain (Wix + custom page)
Johnny needs to manage hosting
Slightly more technical to update
Best value option. Cleanest customer experience with lowest cost.
C
Option C

Shopify
Migration

Move the online store to Shopify, with a subscription app built in.

Cost
~$39–79/mo Shopify + ~$10–19/mo Recharge
Time to Launch
2–4 weeks
✓ What Works
Industry standard for product subscriptions
Recharge / Bold apps are purpose-built
Easy for Jennifer to manage orders
Scales well if volume grows
✗ Watch-Outs
Monthly cost even before selling a single bag
Loses current Wix design and content
Migration effort for existing store products
Shopify's transaction fees on top of Stripe
Good if the store becomes the main revenue driver.
D
Option D

Full Custom
Website Build

Johnny builds and hosts the entire site — subscriptions, store, and all.

Cost
Setup fee + monthly maintenance retainer
Time to Launch
3–6 weeks for full build
✓ What Works
Complete brand control — nothing off-the-shelf
One unified website, no Wix limitations
Subscription + store + café info all together
Johnny owns the relationship (recurring income)
✗ Watch-Outs
Longest path to launch
Jennifer depends on Johnny for updates
Higher upfront cost
The long-game option. Best brand result + ongoing partnership.
The Recommendation
Start with Option B.
Grow into Option D.
Phase 1 — Launch Fast
Option B gets you live in 1–2 weeks.
The demo is already built. Jennifer sees a real working site, says yes, and customers can subscribe almost immediately — with minimal cost and zero risk to the existing Wix site.
Phase 2 — Build the Relationship
Once revenue is flowing, rebuild the full site.
Jennifer has proof it works. You have a track record with her business. A monthly retainer makes sense for both sides — and Option D becomes an easy conversation.
Next Steps
What happens after today
1
Choose an option
Pick the path that fits where The Rooted Table is today.
2
Confirm product details
Finalize the bean names, prices, and any seasonal or limited roasts.
3
Set up payment processing
Connect Stripe (or Square) so subscriptions can actually bill customers.
4
Go live
Launch with the existing audience — 11K followers is a real head start.
"From our table to yours." — The Rooted Table Café, Fort Payne, Alabama
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